CHINESE BLOCK BUSTER!

Tel Aviv

A well-known Chinese production company is set to shoot scenes in Israel this month for a Chinese epic called “Old Cinderella,” which is expected to be a blockbuster movie thanks to stars such as Zhang Jingchu (“Rush Hour 3”) and director Lu Chuan. The production team chose Tel Aviv-Jaffa, Jerusalem and the Dead Sea as their locations. The Tourism Ministry offices in China are working in cooperation with the production company to promote tourism to Israel, including a competition whose first prize is a vacation in Israel. Other marketing activities in March and April include campaigns on Weibo, China’s most popular social website as well as hosting journalists from leading Chinese media in Israel. (Photo: Copyright Control)