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With Google’s expected $1 billion plus acquisition of Israeli traffic navigation start-up Waze, venture capitalists and technology experts are hailing it as seminal endorsement by Silicon Valley of a new species of Israeli start-ups that have mass appeal. With tens of millions users downloading its mobile application in five years, Waze is the leading edge of a shift among Israeli technology companies to focus on Internet and media software catering to every day consumers. Many Israeli companies have been successful in reaching end users include Wix, whose product helps simplify web site construction for nearly 30 million surfers.
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